Historically, Fitzrovia has always had a bohemian edge. In the past, it has been inhabited by numbered writers such as Dickens, Virginia Woolf and George Bernard Shaw. Whilst its pubs have been graced by a host of literary figures including George Orwell and Quentin Crisp.

Today, Fitzrovia is a district full of interesting buildings and fascinating corners with flashes of greenery and parklets . Its retail history has been built on some of London’s most celebrated stores. It is also a destination for some of London’s most popular eateries and a great place to have a drink. Mixed with the lively collection of boutiques, independent shops and galleries, you’ll be spoilt for choice.

Fitzrovia is one of 16 London ‘villages’ focussed on improving air quality. Our B2B business – The Fitzrovia Partnership – is a project partner of Clean Air Villages 3 (CAV3).  For companies that use ultra-low emission vehicles, cargo bikes or by foot, such as delivery companies, taxi companies, dry cleaning companies, please see the Fitzrovia Directory.

If you’d like help visiting Fitzrovia, find out more about getting here.


Tottenham Court Road is the retail heart of Fitzrovia, and a one-stop shopping street for anything home-related and more.

Originally a road renown for cutting-edge Hi-Fi and electronics stores, it’s still a great place to shop for computers and home entertainment equipment. The street has also built an unrivalled reputation as London’s furnishing and homeware capital. You’ll find a tantalising range of big name furniture stores and smaller retailers, offering everything it takes to turn a house into a home.

There’s an array of other shops as well where you can pick up anything from designer glasses and beautiful stationery to your weekly groceries.


When it comes to food, variety is the spice of Fitzrovia and food lovers in search of culinary adventures have been making their way here for decades.

Charlotte Street is home to a wider range of eating places than anywhere else in London and, if you add in the surrounding streets, the choice is virtually endless. The area’s cosmopolitan flavour derives from the people who have called it home over the years. The French opened their restaurants here in the eighteenth century and 1930’s Fitzrovia was known as London’s Latin Quarter. After the Second World War, the arrival of Greek, Italian, Nepalese and Bengali communities contributed to the wealth of available international cuisines. Today you can eat your way around the world without ever leaving Fitzrovia.

There’s something for pretty much every budget, from Michelin-starred extravaganzas to a quick pizza or a coffee and a sandwich. And, if all you need is a drink, you can quench your thirst in a multitude of local pubs and bars.


With its rich cultural heritage, it’s no surprise that Fitzrovia has become something of an artistic quarter. After all, Constable, Whistler, Sickert and Wyndham Lewis all made their home here at one time and Augustus John was a regular in the local pubs.

This heritage has fostered an exciting environment of advertising creatives and a wide variety of interesting galleries. Exhibiting art by both emerging artists and more established figures, you will find everything from contemporary figurative painting to non-Western art, one-off pieces to more affordable limited edition prints, and modern photographs to old movie posters. Whether you are a serious collector or just appreciate the arts, you can spend some highly enjoyable time wandering around the district’s galleries.