Fitzrovia is the West End’s corner of creativity. Tottenham Court Road is the home of homeware with more flagship stores than anywhere else whilst Charlotte Street and the surrounding streets are the leafy food and drink quarter. Exciting independent retailers, cafes and restaurants all call it home.
Fitz Picks
Fitz&Sits
Nine artist designed benches scattered across Fitzrovia for Summer 2025.
Take-away Deals from £4.50
Looking to improve your usual workday lunch game with something that doesn’t break the budget? Take a look at our pick of takeaway lunch deals.
Your Local Guide to Fitzrovia
HOMEWARE
Tottenham Court Road is the home of homeware with more flagship stores than anywhere else.
EAT
With over 27 different types of cuisine with different dining styles, you are spoilt for choice in Fitzrovia.
DRINK
Choose from traditional London pubs, retro cocktail bars, refined wine bars and revered coffee houses.
RETAIL
Interesting and creative retailers are scattered throughout Fitzrovia, from specialist camera shops to clothing to handmade glasses to picture framers.
ART
Fitzrovia is home to creative industries and art galleries.
STAY
There is a range of accommodation from budget stays to the luxury overnight.
PLAY
Theatres, cinemas or something more active such as Monopoly Lifesized.
PAMPER
Mens’ grooming is plentiful, as is hair, nails, massage and general pampering.
FITNESS
Get the heart pumping or go for a de-stress and relax at the many different style of gyms.
LOYALTY
Loyal Free is Fitzrovia’s loyalty scheme where you can enjoy an offer at many retail and hospitality venues.
#EnjoyFitzrovia
Find out the latest news on our Twitter and Instagram feeds.
WHAT’S ON
Find out what’s on from events and promotions to new openings.
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