in Fitzrovia

Discover incredible deals, exciting local events & fun trails

Search for LoyalFree on the App Stores and download it now!

Click Here to read about our Fitzmas Elf Trail

You could win a £500 prize draw!

After work drinks in Fitzrovia

Find the perfect location for after work drinks around Fitzrovia

Coffee Connaisseur Trail

If you love your coffee, Fitzrovia is the place for you. Find the best, unique places to have great coffee.

Cool and Quirky Retail Trail

Explore Fitzrovia's wonderful and unique small retailers, where big and small retailers all #Fitz together

Fitzmas Elf Trail with £500 prize draw

19 naughty elves have visited the children at University College Hospital where they have received their new names and are now hiding out in Fitzrovia until 24 December. See them, scan them and be entered into a prize draw for a chance of winning up to £500 in vouchers! 1 scan = 1 entry into the prize draw. The draw will take place on 2 January 2020. Sponsored by Allied Universal... keen to keep the naughty elves safe.

Health, Beauty and Wellbeing in Fitzrovia

All the top health and beauty spots and offers to keep you feeling your best in Fitzrovia! From nails and haircuts to opticians and more find out more about what's available in the local area

Lunch spots in Fitzrovia

All the best lunch spots and offers for when you want to treat yourself on a budget