The Insiders

Sometimes you make the nicest discoveries in places where you least expect them. That’s why it pays to venture behind some of Fitzrovia’s familiar façades to see what they conceal. Here are a few insider tips to get you started.

Insider tips on places to eat

The Gentlemen Baristas
The Building Centre, 26 Store Street, WC1E 7BT

Ambrose Cafe at Heal’s
Heal’s, 196 Tottenham Court Road, W1T 7LQ

Steak and Lobster Warren Street
Radisson blu Edwardian, Grafton hotel, 6-7 Warren Street

Oscar’s Bar and Restaurant
Charlotte Street Hotel, 15-17 Charlotte Street

Coffee Story

New to Fitzrovia is Coffee Story, in the entrance of Sharp’s Barbers on Windmill Street. They offer fantastic coffee for great prices, and coffee hampers and gift subscriptions in their online shop.

What to expect:
Expect great coffee and snacks in a welcoming, chilled environment

Great for:
Breakfast and lunch or a meeting with clients.

9 Windmill Street


Ambrose cafe at Heal’s

This British themed cafe hidden away on the first floor of Heal’s in Tottenham Court Road, features a versatile menu for casual dinging that uses the best seasonal ingredients, sourced in the UK.

What to expect:
A well thought-out space with an excellently stocked bar, tables and relaxed sofas designed by Architects Moxey Associates from the store’s outstanding furniture, lighting and homeware collections.

Must try:
The freshly baked pastries made on-site, as well as delicious dishes with a twist such as courgette and spinach tagliatelle with flaked almonds and parmesan cheese and classic egg brunch options like eggs florentine.

Great for:
All-day dining, afternoon tea and business lunches.

1st Floor, 196 Tottenham Court Road


Steak and Lobster Fitzrovia

Steak and Lobster, also part of the Radisson Blu Edwardian, Grafton hotel, on the ground floor, serve the finest steak and freshest lobster with all the delicious trimmings.

What to expect:

A pared-back menu full of delights that are anything but simple, with a vegan menu and junior menu so there’s something for everyone.

Great for:

Couples, group and family gatherings, birthdays.

6-7 Warren Street


Oscar’s Bar and Restaurant

Oscar’s bar and restaurant, found inside Charlotte Street hotel, is an elegant and bright space. All-day hotel dining and drinking spot, serving a European menu for breakfast, lunch and dinner, afternoon teas and cocktails.

What to expect:
A large space with a fun and bright decor with outdoor dining. Private dining available too

Great for:


15-17 Charlotte Street

The Gentlemen Baristas The Gentlemen Baristas Ambrose Cafe at Heal's Ambrose Cafe at Heal's Steak & Lobster Steak & Lobster Oscar's Bar & Restaurant Oscar's Bar & Restaurant