Rivet & Hide is dedicated to bringing the world’s best denims to the UK. Its store at 5 Windmill Street opened in April 2014 and is a destination shop for denim-heads and heaven for the style-conscious male.
Who are the people behind the business?
London-born Danny Hodgson and partner, Junior Arraes from Brazil via Spain. Danny was inspired by the world’s specialist denim shops while in the airline business. Junior spent five years with Christian Dior.
What can customers expect?
We’re a destination shop for denim-heads and heaven for the style-conscious male. We stock exclusive brands from artisan makers such as Iron Heart and The Flat Head who feature an attention to detail you won’t find anywhere else in the UK. We also offer a complete fitting service with authentic, in-house chain-stitch hemming on a 1950s Union Special.
It’s easy to access but away from the mayhem of central London. The village feel suits our style of service. And not many people in Fitzrovia work in suits!
What are your favourite local places?
For food: Burritos from Benito’s Hat on Goodge Street.; Drakes, next door, for the amazing tapas; Lantana and In Parma on Charlotte Place. For coffee: Kaffeine and Sharps. For drinks: Draft House; the Green Man; the Newman Arms. We love Lewis Leathers and both get our hair cut by Frank at Sharps.
Describe Fitzrovia in three words.
Charming, creative, welcoming.