Summer of Colour

Colour comes to Fitzrovia to celebrate the completion of the works on Tottenham Court Road and the arrival of summer

When?

Summer of Colour will run from 1 – 6 July, which leads into PRIDE. This year’s PRIDE parade takes place on Saturday 6 July.

What is going to happen?

  • Window Display Competition – voted for by the general public
  • Food Market with daily entertainment in Whitfield Gardens (2-5 July
  • Food and drink pop ups
  • Offers, product launches and new menus at venues across Fitzrovia
  • In-store Masterclasses
  • In-store events and workshops

The vibe

Colourful outdoors meets Great British summertime

How can I participate? 

Think Colour! Colour! Colour!

Ideas:

  • Window dressing and displays focusing on primary and rainbow colours
  • Summer Offers (running over the promotion – and beyond!)
  • In-venue workshops and Masterclasses
  • Home interior designs
  • Beauty makeover sessions
  • Food and Drink Masterclasses
  • Invite an expert
  • Pop Up stores (which we can assist you with. If you have an idea, call us to discuss)
  • Pop up Guests (If you have an idea, call us to discuss)

What now?

If you are a business who wants to take part as a venue in the Summer of Colour then please fill out the following form: http://bit.do/summer-of-colour before Friday 14 June to let us know what your plans are and we will be in touch to co-ordinate with other activities in the area.

If you and your employees would like to take part in the Summer Of Colour activities then make sure everyone has the dates in the diary (1 – 6 July) and wear your brightest colours!

Marketing and Promotion

We have a Promotional Toolkit which we can send if you are interested in letting your customers and staff know about the event.  We will also be undertaking PR, emarketing, a neighbourhood door drop, social media campaigns and marketing to all our member businesses and their employees.

If you have any questions please contact Bee de Soto on 020 7755 5013 or email: [email protected]