“With big names in the culinary world flocking to secure a spot in Fitzrovia as it’s fast become London’s hottest up-and-coming dining area” – London Evening Standard, August 2018
“Fitzrovia is raising the bar” – Spectator Life, August 2018
Fitzrovia is London’s “most happening neighbourhood” – Eater London, July 2018
Fitzrovia boasts a fantastic selection of retail, restaurants, bars and cafes – old and new. So if you’re as excited as we are, discover a bit more about each restaurant and book yourself in!
The authentic Turkish restaurant will shortly be re-opening (moving from Great Portland Street) on the old Vasis site. Expect a home-from-home experience and enjoy a true taste and service of Turkish cooking.
56 Maple St, W1T 6HW
Din Tai Fung
The Taiwanese dim sum specialists Din Tai Fung will be opening their second site inside the newly redeveloped Centre Point building on Tottenham Court Road in early 2019. They will be bringing their signature xiao long bao (steamed soup pork dumplings) and dim sum range to Europe for the first time.
The newest addition to Rathbone Square is the delightfully unique Omotesando Koffee has a unique business model: a cubic bar design wherein a single barista would serve a single customer, focussing on ritual and presence while brewing.
Vegan influencer, Loui Blake brings an exciting new vegan spot to Fitzrovia’s Percy Street, Kalifornia Kitchen. The menu emphasises less junk food with a strong focus on healthy, freshly-sourced ingredients.
Dezato is focused on making top quality desserts accessible to everyone, using only fresh ingredients.
53 Charlotte Street, W1T4PA
Opening their sixth restaurant, Macellaio brings incredible Italian steak to their area, situated on the stunning refurbished site, which was home to one of the UK’s oldest petrol stations.
6 Store Street, WC1E 7DQ.
Yes, that’s right. The Swedish giant has arrived on Tottenham Court Road, with their first-of-its-kind concept store. To celebrate, IKEA has revamped its iconic blue FRAKTA bag, which has been made smaller to fit only essential items such as a set of keys, phone and a wallet!
95 Tottenham Court Rd, W1T 4TW
Two old friends from the South of Italy have joined together to launch Il Sud, an unfussy Italian restaurant on Berners Street, serving fresh and tasty dishes from their home regions. Signature dishes include Linguine Al Sud; Linguine with mussels veloute’, clams and Bottarga and Deep fried zucchini flowers filled with ricotta cheese, spicy N’duja sausage, rocket pesto.
21 Berners Street, W1T 3LP
October also saw the introduction to new, beautifully designed opticians, Cubitts. Cubitts Fitzrovia has been designed with the European influences of Fitzrovia in the 1920s and shares two address:
44 Charlotte/Goodge Street.
Bump & Grind
If you’re looking for your next caffeine fix for the mornings, look no further than the brand-new coffee pop-up shop, Bump&Grind. Sharing its space with the LOFT design Studio, this friendly little bolthole is a perfect place to pick up a great morning coffee.
52 Fitzroy Street, W1T 5LU (next to 22 Warren Street).
Flesh & Buns
Flesh & Buns Fitzrovia’s stunning new location explore’s Nikkei Peruvian cuisine while staying true to the Izakaya Japanese pub experience of the Covent Garden original. Equipped with ‘Press for Pisco’ buttons – this is a venue you do not want to miss.
32 Berners Street, W1T 3LR.
Inspired by the liquor stores along the Californian coast, is New York’s Genuine Liquorette. The kooky venue, opening on Rathbone Place, also boasts self-service beer and wine fridges, and offers visitors the chance to pay by the ounce for the spirits lining the shelves. Grab those close to you and experience incredible cocktails in cans.
6 Rathbone Place, W1T 1HL.
The Whisky Exchange
Having arrived mid-August 2018, this world of fantastic spirits is suppling Fitzrovia with an incredible line up of whisky, wines, Champagnes and spirits.
Fresh pasta, with traditional Roman recipes, has landed on Goodge Street, providing Fitzrovia with a whole new experience of the Italian signature dishes, and a very exciting wine lab.
The King’s Cross favourite, Caravan, officially moved into an old BBC radio 1 recording studio in June, serving their signature Well Travelled breakfast, brunch and freshly roasted coffee on Great Portland Street.
Unleashing their incredible House of Botanicals, they describe themselves as a “cocktail bar for the adventurous”. This place is guaranteed to impress (on the site of the old Dickie Fitz).
Ottolenghi has set up their largest restaurant yet, bringing incredible Mediterranean flavours to Fitzrovia. Find them on Wells Street.
The popular fresh pasta take-away landed on Tottenham Court Road in June (on the site of Sal Capone).
After a period of closure and refurbishment, the Newman Arms has re-opened its doors on Rathbone Street thanks to East London-based Truman Brewery.
Take a look at their new menu >>
Alongside an impressive number of awards in the last two years, and most recently awarded ‘TIME OUT RECOMMENDED BAR’ prize, Little Nan’s’ cocktails (named after celebrities) has already captured the imagination of the area (and serving it in their drinks) on Warren Street.
Clutch Magazine have opened their very own boutique and cafe on Great Portland Street.
A fantastic first permanent location for the hugely anticipated Passyunk Avenue, which will serve up incredible Philly cheesesteaks, soon to arrive in Fitzrovia this February.
Glowing from vivid colours with beautiful lamps, cushions and more, nestled in between Heal’s and Habitat on Tottenham Court Road you’ll find the beautiful home furnishings pop-up shop, Anna Jacobs.
Opened on International Women’s Day, Thursday 8 March 2018, on Rathbone place, Allbright, is the UK’s first female-only members club, aimed at working women.
Opened in early February is the delicious Neopolitan-inspired pizzeria, Santa Maria on New Cavendish Street.
Coco di Mama
Another delicious pasta destination arrived in February to make lunch time decisions that bit harder.
If you’re after an authentic, high quality Japanese experience in a beautiful setting, Kazu is the perfect destination for you.
64 Charlotte St, W1T 4QD
Opened late 2017, The Attendant’s brand new flagship coffee house serves award-winning coffee on Foley Street.
27A Foley Street, W1W 6DY
The hugely influential Thailand favourite, Greyhound Cafe opened their brand new, 120 cover restaurant.
37 Berners St, London W1T 3NB
Launched mid November, Maslow’s Mortimer House brings great tasting fresh, organic food to Fitzrovia.
37-41 Mortimer Street, London W1T 3JH
The very successful Spitalfields restaurant has opened their second location in Fitzrovia, bringing excellent wine and pasta with them.
35 Grafton Way, W1T 5EE
Saucy Pasta Bar
This new pasta bar with a twist has officially set up shop on Tottenham Court Road.
52 Tottenham Court Rd, W1T 2EH.
Ole & Steen
The exquisite Danish bakery has arrived, serving spectacular cakes and pastries.
1 Bedford Avenue, Tottenham Court Road, WC1B 3AU.
Yo! Sushi has brought its fabulous sushi belts delivering great food to Fitzrovia.
106 Tottenham Court Road, W1T 4TT.
Meraki arrived on Great Titchfield Street in Fitzrovia, from the family that have brought us Roka and Zuma. It takes its name from a Greek term referring to the love and soul that someone puts into their work, and will be led by Greek chef Dimitrios Siamanis, who has cooked at numerous restaurants in Greece as well as Michelin-starred restaurants across London.
80-82 Great Titchfield St, London, W1W 7QT
Founded with the aim of making designer eyewear accessible, this French optical wear fashion house has chosen Tottenham Court Road to open its first UK store. All the collections are created by eyewear designer Frederic Beausoleil at his Paris studio. If you’re looking for unique, handmade, designer eyewear, pop in.
18 Tottenham Court Road, London, W1T 1BJ
Senor Cerviche are opening their our second Casa on Charlotte Street this May. The diverse flavours and cooking techniques are inspired by their travels across Peru and feature everything from moreish street food snacks to fresh ceviches to fiery Peruvian barbecue plates and healthy super salads. All washed down with Pisco Sours, Mamacitas or an ice cold Cusqueñas.
Sign up for 50% off food >>
18 Charlotte Street
You may know Saucy Chip from your festival days – their signature hand cut, triple cooked chips with 20 different sauces not forgetting scrummy burgers, buttermilk chicken and their Double Whammy with two beef patties. Head to Jerusalem Bar & Kitchen where they are doing a kitchen residency. Check out the menu >>
33 – 34 Rathbone Place, W1T 1JN
These gelato and sorbets are churned everyday in typical Italian fashion under the very watchful eyes of the chefs. The recipes take into account the needed for the gelato to mature, to allow each flavor to develop to its full potential. Amorino use only the freshest free range organic eggs and the highest grade whole milk. Absolutely no colouring agent or artificial flavors – this is one of Amorino’s fundamental principles.
21 Goodge St, W1T 2PJ
The coffee break – fika – is a Swedish institution, which has been brought over to Fitzrovia thanks to Fabrique Bakery. Enjoy delicious coffee from Swedish coffee roasters Johan & Nyströmand, accompanied by a sweet treat such as a cinnamon bun. Studded with sugar crystals and laced with ground cinnamon, crushed cardamom and plenty of butter, these knotted pastries are the kind of thing you’ll be thinking about long after you’ve left the café.
53 Goodge St, W1T 1TG
Both restaurant and bar combined, Lokhandwala serves a variety of Indian small plates using a unique mix of ingredients and spices from around the globe – and all with a healthy twist. The main restaurant lies on the ground floor leading to ‘The Hot House’ cocktail bar at the rear of the building while a speakeasy is located on the first floor with a cosy outside terrace.
93 Charlotte St, W1T 4PY
Currently best known as a MasterChef Professionals Judge, Monica Galetti is opening her own restaurant. She will be working in conjunction with Head Chef Renée Miller to create an incredible seasonal and ingredient-led menu. Her sommelier husband, David Galetti will also be on board, delivering an incredible wine list.
Opens at 74 Charlotte Street, W1T 4QH on March 6, 2017. Book in advance to avoid disappointment.
This Indian street food seller has opened its first permanent site in Fitzrovia, Get your hands on a hearty Indian wrap, and if you’re feeling health conscious then there are also salads that will conquer any cravings. Every dish sold in Pilau will be matched with a donation sufficient to feed an entire meal to a child in India, thanks to their partnership with charity Akshyra Patrar.
34 Goodge Street, W1T 2SF
The founder, Yuko Gil originally from Japan and who is married to Peruvian man Coco Gil, brings her love of Peru to London introducing diners to an authentic Peruvian experience. Pisqu offers authentic Peruvian food, wines and cocktails. The flavours will transport you to experience the great variety of influences that make Peruvian food: indigenous food with Japanese, Spanish and Chinese influences.
23 Rathbone Place, W1T 1HZ
Shoop Soup Shop
This new cafe located just off Charlotte Street keeps things simple but delicious. And yes, you guessed it, they serve soup! With 10 different flavours on the menu every day, tasty fresh salads, toasted sandwiches and homemade cakes, it’s like your tummy is having a warm wholesome hug.
27 Tottenham Street, W1T 4RW