On Thursday, 7 November, you can eat and drink your way around Fitzrovia for free.  Food trails take you on a tour of the area whilst enjoying complimentary food and drink samples and some amazing in-venue discounts at more than 35 outlets.

You can see the participating venues and Trail Treats by downloading the app, LoyalFree, but here’s a taster:

Taste of Christmas Trails

Breakfast Trail Highlights:

Pastries and Hot Drinks ~ Planet Organic, Tottenham Court Road

Traditional Italian Hot Chocolate ~ Caffe Terra, Rathbone Square

Bacon sandwiches or avocado on toast ~ Fitzrovia Belle Public House & Hotel, Tottenham Court Road

French pastries ~ Acuitis, Tottenham Court Road

10am – 11.30am Matzo ball soup ~ Shoop Soup, Tottenham Street




Lunch Trail Highlights:

Mini butter chicken or paneer rice bowls ~ Pilau, Goodge Street

Spiced chicken wings, honey and ginger dipping sauce ~ The Grafton Arms, Grafton Way

Salmon tartare (GF) avocado, mustard dressing ~ The Grafton Arms, Grafton Way

Daal makhani; butter chicken with rice; garlic naan bread tasters ~ 1947, Charlotte Street (entrance on Rathbone Street)

Artichoke, Spinach and Parmesan Toasts ~ Cutting Room, 95 Charlotte Street 




Happy Hour Trail Highlights:

Cod Bites and Chips ~ Gig’s Fish ‘n’ Chips, Tottenham Street

Expresso Tasting ~ Kafi Cafe, Cleveland Street

Peruvian Bites and Pisco Sours ~ Lima London, Rathbone Place

Bellinis and gingerbread men, Oasis (Saucer and Spritz), Tottenham Court Road

Snowflake Martinis and winter spiced bellinis ~ Stressless, Tottenham Court Road


Participating venues

Acuitis * Caffe Terra @caffeterrauk * Cubitts * Fish Bone * Fitzrovia Belle Public House & Hotel  * Flying Tiger * Gigs Fish & Chips * Heal’s * HEMA * Kafi Cafe * Koox * Lima London * London Cocktail Club * Oasis (Saucer and Spritz) * Mr Fogg’s * Pilau *  Planet Organic * Radiance Beauty * Shoop Soup  * Stressless * The Gentlemen Baristas * The Grafton Arms  * The Cutting Room * West Elm

How to get involved

Download the LoyalFree app for full details of the trails and to get your freebies.