Exciting local trails with District Discount & Offers

Eight new exciting trails are available through our app, LoyalFree, so visitors can select their trail according to their interest, They are then guided around the area with local recommendations and snippets of local history and the interesting famous (and infamous) characters who have lived in Fitzrovia.

Trail highlight:  District Discount & Offers trail with savings and special offers from over 30 of Fitzrovia’s exciting hospitality venues.

Trails include:

Homeware Flagship Stores

Shop in Fitzrovia

A Day out in Fitzrovia: Food and Drink

Art Galleries and Museums

Outdoor Dining

Coffee Connoisseurs

After-works drinks

Famous (and infamous) Fitzrovia

Download the LoyalFree app

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Sign up to London’s Hottest Chilli Challenge

Download the LoyalFree app for discounts and more


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See you there!