About Fitzrovia London

Historically, Fitzrovia London has always had a bohemian edge. In the past, it has been inhabited by numbered writers such as Dickens, Virginia Woolf and George Bernard Shaw. Whilst its pubs have been graced by a host of literary figures including George Orwell and Quentin Crisp.

Today, Fitzrovia is a district full of interesting buildings and fascinating corners with flashes of greenery and parklets . Its retail history has been built on some of London’s most celebrated stores. It is also a destination for some of London’s most popular eateries and a great place to have a drink. Mixed with the lively collection of boutiques, independent shops and galleries, you’ll be spoilt for choice.


About Enjoy Fitzrovia 

Enjoy Fitzrovia is wholly owned and operated by The Fitzrovia Partnership – Fitzrovia’s Business Improvement District representing more than 250 businesses in geographical area under the Borough of Camden. Business Improvement Districts (BIDs) are not-for-profit partnerships where businesses in a defined area have voted to invest together to improve the environment of their local neighbourhood. A BID is established through a democratic ballot process. The services provided are additional to those delivered by the statutory authorities.

Since The Fitzrovia Partnership’s establishment in 2012,  we have invested over £10m of BID levy directly into the area to support the themes and shared priorities of our member businesses. Over that period we have matured in our influence and ability to affect positive change, delivering tangible results and return on investment. In July 2022 we secured our second successful renewal ballot, giving us a mandate until 2027.