We Storm the Castle

If you have ever wandered past the Warhammer store on Tottenham Court Road and wondered what arcane rituals are taking place inside, this is your chance to find out.

We Storm the Castle

Warhammer (G8)
243 Tottenham Court Rd
London
W1D 7QW

If you have ever wandered past the Warhammer store on Tottenham Court Road and wondered what arcane rituals are taking place inside, this is your chance to find out.

We talked to store manager Peter Paton to discover exactly what it is about this mysterious hobby that attracts such a following and what you need to do if you want to join them.

What exactly is Warhammer?
It’s a hobby where you collect, build, paint and play with collections of fantasy model soldiers called Citadel Miniatures.

How exactly do you play it?
All of our models start as plastic frames which you build, then paint as you want. After that you find an opponent to fight battles, set in high fantasy settings, using armies like the mighty Stormcast Eternals or the heroic Space Marines.

And what sort of people are playing it?
Warhammer is for everyone and it’s popular with all ages.

How do you get into it?
We have fantastic starter kits like the Dark Vengeance set which gives you the things you need to begin playing in the world of Warhammer 40,000. You will also need to paint your new models and, for that, we recommend the Citadel essentials paint set.

There are different games aren’t there?
Which is the most popular? In this store, definitely the fantasy game, Warhammer: Age of Sigmar. It’s just over a year old but already super-popular with new and existing customers. It’s a lot easier to play than some and comes with a very simple handbook.

Will you be offering anything special for Christmas?
Our fantastic design studio produces amazing miniatures every week but they’re keeping their Christmas plans under wraps at the moment. We’ve just released a fantasy board game called Warhammer Quest Silver Tower in which you and your friends have to adventure through a twisted dungeon controlled by an Evil Chaos Sorcerer. We also have a promotion in November offering a £10 voucher when you buy a Battle Brothers starter pack.

What do you expect to be your most popular line this Christmas?
Christmas is a great time to get into a new hobby, so it will probably be a starter set like the Warhammer 40,000 Dark Vengeance or Warhammer Age of Sigmar. These allow you to get stuck in to the worlds of Warhammer with everything you need to start playing or to join one of our beginner’s lessons where we teach the essential skills.

What decided Games Workshop to open Warhammer in Fitzrovia?
We needed a premier location for our flagship store. We found it in Tottenham Court Road and we certainly plan to stay for a long time. This is also a really vibrant and exciting area, full of great shops and amazing people. Finally, what’s the best gift you can give a Warhammer fan? A new army to build and paint. At least that’s what’s on my Christmas list!