West Elm

Ben Hanley, Assistant Manager for Sales, Trade and Design Services at West Elm, shares some of the stories behind this season’s collection.

It’s all in the design

West Elm
209 Tottenham Court Road, W1T 7PN

“Our new collection features three distinct style stories. Open Up is all about balance and simplicity. Lush Life considers how to live with plants. Modern Mix redefines classic modern with an infusion of bright colours, punchy patterns and cosy textures.

Most of our products are designed in our New York studios, but we also work with designers from around the world. Our three new collaborators are British-based Margo Selby, Philadelphia-based Roar + Rabbit, and Portland-based Vitreluxe. Our new Collector’s Edition dinnerware was created by three of our favourite artists – Sam Kalda, Mizuki and Rachel Kozslowski – each working within the same blue and white colour scheme.

Some key new products…

The Erased Lines Wool Rug features a construction and look we’ve never done before. The linear design is hand-tufted from the back, so each is slightly different.

The End Grain Coffee Table is topped with a slice across a real tree, supported on a wood base that sits on an antique brass frame. Each table is one of a kind.

Our Modern Chesterfi eld Sofa is a slimmed-down, edgier version of the classic design, with shelter arms, a deep seat + slender metal legs.

…my favourites…

I‘m always blown away by our rugs. Original designs, mostly natural materials, and exceptional value. Best of all, they are all hand-loomed or tufted in India. We work closely with the craft workers and artisans to preserve the traditional techniques.

…and the season’s must-have.

Anything from Roar + Rabbit. This duo’s pieces balance modern style with whimsical detail, and they’re only available from West Elm.”

Ben’s hot tip for a quick home make-over

“Colour is the key. Swapping accessories each season is a good way to change your look. In winter, go for cushion covers in dark, rich colours, maybe with metallic accessories. Switch to lighter covers in spring, and accessories in natural materials like wood or sea-glass.”

West Elm - Ben Hanley West Elm West Elm - Pip Drum