Fitzrovia boasts a fantastic selection of retail, restaurants, bars and cafes – old and new. So if you’re as excited as we are, discover a bit more about each restaurant and book yourself in!
“The food scene in Fitzrovia just keeps on getting better, to the point where whittling down which restaurants in Fitzrovia to try during your next visit gets rather tough.” – Square Meal
Card Factory has come to Tottenham Court Road, your new one-stop shop for great value cards, gifts and party supplies.
Card Factory | 61 Tottenham Court Road
A new Pret has opened only a few doors down from where it was previously, now nestled in between Holland and Barrett and Warhammer. This Pret is quite impressive with large, air-conditioned seating area at the back. Perfect for a break with colleagues.
Pret a Manger | 251 Tottenham Court Road
Airy, modern cafe with a handful of tables, for gourmet sandwiches, soups, salads and juices
Souli | 93 Charlotte Street
Japanese brand, Yatai, is launching in Fitzrovia on Goodge Street. The concept, by popular chef Angelo Sato, will focus on takeaway meals perfect for the lunch rush and is already open for home deliveries. Expect rice bowls, donburi and katsu dishes.
Yatai | 34 Goodge Street
The Andrew Martin showroom is a new luxury homeware addition along Tottenham Court Road. Come and explore their two vast floors of electrifying design.
Andrew Martin | 204-208 Tottenham Court Road
The Punch Room has reopened inside the London EDITION hotel. The award-winning craft cocktail bar is the perfect intimate getaway for cocktail connoisseurs, with a new menu concept offering up to 30 specialty drinks, ambient playlist of soul and blues, and impromptu live music. Reservations required.
Punch Room | 10 Berners Street
Serving high quality specialty coffee using super automatic espresso machines, Blank Street claim to be cheaper than Costa and about the same price as Pret. Having raised $25million, they’re aiming to carve out a sweet spot in the saturated coffee industry. @blankstreet
Blank Street Coffee | 44 Charlotte Street
Drunch, a new brunch spot in Fitzrovia! Drunch is a social club & eatery, which offers a fun, quirky and laid-back experience with the best quality comfort food, welcoming atmosphere, great vibes and the very best service. The packed menu includes plenty of brunch options plus cocktails, desserts and evening options.
Drunch | 71 Great Titchfield Street
Lucky Buns is a new long-term pop-up at Carousel. The popular American burger spot is travelling to London for this new project. Expect large, melty burgers, crispy chicken, saucy wings, cheesy nachos, loaded fries and frozen cocktails.
Lucky Buns at Carousel | 19-23 Charlotte Street
A new Marks and Spencer and WHSmith mini store has opened on corner of Grafton Way and Tottenham Court Road, part of the UCLH hospital Grafton Way building.
M&S Food to Go | 29 Grafton Way
Your new takeaway lunch spot is now open. The mighty momo is a traditional delicacy hailing from the heady heights of Nepal, Tibet, India and Bhutan. MoMoMo have taken this Himalayan snack and made a meal of it. Literally. Their delicious momos are saucier, fuller and tastier than your classic momo. Available in bowls with choice of base, vegetables and toppings.
MoMoMo | 1 Charlotte Place
Speciality coffee house & deli with freshly prepared breakfast & lunch options daily. Situated inside the bright foyer of the Building Centre just a moments walk away from the bustle of Tottenham Court Road. Open Mon-Fri 8am -5pm
The Lower Fifth (inside the Building Centre) | 26 Store Street
The Arber Garden is a new public house with a botanical themed gin bar and urban oasis garden terrace adjoining the stunning Fitzrovia Chapel. Expect delicately refined turns on British classics made with produce from local farms, a decadent brunch menu, hearty Sunday roasts, and traditional pub classics with a herbaceous twist. The bars are stocked with a vast collection of local and international gins alongside wines, craft beers and spirits from micro distilleries and crafted cocktails.
The Arber Garden | 1 Pearson Square
Coming over from Taiwan, Tea 4 You is a well known brand in Asia founded in 2004, and already has a shop in Soho and several around the UK. Find the chain now in Fitzrovia, all drinks are prepared with the finest leaves where you can choose from an array of flavours, fruits and milk options.
Tea 4 You | 13 Warren Street
Established in Taiwan, PresoTea was founded in 2006, and is a global brand now expanding into the UK. Enjoy their freshly brewed to order tea drinks.
PresoTea | 54 Warren Street
Newframes are framing specialists just opened on Goodge Street, offering standard and made-to-order frames, photo printing, cards and gifts.
Newframes | 11 Goodge Street
Istiklal Turkish cafe offers freshly baked Turkish pastries, as well as salads, hot food, cakes and coffee.
4 Oxford Street (opposite Dominion Theatre)
Renowned chef of celeb haunt Chiltern Firehouse, Nuno Mendes, has opened a new restaurant on Charlotte Street. Taking over the whole 3 floors of the old L’etoile space, the venue will be Mendes’ ‘love letter to Lisbon’.
Lisboeta | 30 Charlotte Street
Upstairs at the George is a sophisticated dining room, private dining room and sparkling wine bar serving more than 80 wines, part of the newly renovated George pub by co-founder James Knappett, who also runs Fitzrovia’s two-Michelin star restaurant, Kitchen Table.
Upstairs at The George | 55 Great Portland Street
High end Italian-Japanese fare. Celebrity restaurateur, Jean-Bernard Fernandez-Versini has opened his first London restaurant, and the menu will spotlight dishes such as miso Cornish monkfish with Tuscan black cabbage and Sicilian red prawns with black truffle ponzu and shiso. Open for lunch and dinner.
Itaku | 110 Great Portland Street
Talula Eats is a new company which provides canine hospitality. They handmake highly nutritious, tailored food for dogs whose humans subscribe with them, and they also provide canine treats and cakes to various businesses around London. All of the recipes are created by their canine nutritionist.
(On Thursdays and Fridays, the venue becomes Catalina’s, a cafe for humans, that is dog-friendly)
Talula Eats | 72 Cleveland Street
Critically-acclaimed Chef Padam Raj Rai is launching a new concept, RAI, in Fitzrovia this January. Focusing on elegant tasting menus, RAI will offer a new style of Japanese cuisine – the highest quality classic Japanese dishes fused with quintessentially British flavours. Alongside the finest grade Kobe and wagyu beef.
rairestaurant.com | 3 Windmill Street
Premium home living showroom on Tottenham Court Road. King Living created contemporary award-winning furniture that’s made to last.
kingliving.co.uk | 231 Tottenham Court Road
Combining modern London with Bangkok, Rosa’s Thai Cafe comes to Fitzrovia serving authentic, fresh Thai food, with dining, delivery, & takeaway available. Set over two floors, making it ideal for small parties.
rosasthaicafe.com | 48 Grafton Way
Timothy Oulton has opened a large showroom on Tottenham Court Road. Showcasing pieces from their incredible collection such as Fly me to the Moon on Apollo – the leather-tufted space module. British design at its best!
timothyoulton.com | 200 Tottenham Court Road
Carousel is a unique restaurant that hosts a revolving door of guest chef residencies. They have moved to Charlotte Street, Fitzrovia for more space, and adding Carousel’s own wine bar with small plates. Upstairs will host events, workshops and private parties too.
carousel-london.com, 19-23 Charlotte Street
A new food concept transforming the dumpling into a street snack. From Asian home recipes to cheeseburger dumplings, using local ingredients, with loads of vegan and gluten free options
uglydumpling.co.uk/, 30 Rathbone Place
Authentic Chinese noodle and snack bar offering home made noodle dishes made and sharing plates. Great lunch time offers featuring a main dish and two sides for £10.99.
145 Cleveland Street
Nisha Katona MBE has launched her popular Indian street food restaurant, Mowgli, in Fitzrovia on Charlotte Street. Her successful restaurant group already has several branches around the UK, and they are proud to be launching in London for the first time. The restaurants are all family-friendly, serving fresh, herb and spice-infused authentic and healthy Indian food.
www.mowglistreetfood.com/, 5 Charlotte Street
A new Art and Lifestyle boutique gallery on Charlotte Street, for those looking for something eccentric and different.
Adorn the Common | 28 Charlotte Street
Envie celebrates beautiful living, and believe beauty begins on the inside. Visit their Skin Bar, and try their freshly cold-pressed fruits and vegetables blended with ingestible cosmetics such a hyaluronic acid and other skin beneficial plant extracts.
Envie Skin Drinks | 95 Charlotte Street
A contemporary furniture store on Tottenham Court Road, the home of homeware. Making great furniture, stylish and built to last.
www.aif.london/, 83 Tottenham Court Road
Pinch is a new neighbourhood bar on Tottenham Street, with signature cocktails to suit all tastes, and small tapas plates.
www.pinchbar.co.uk/, 9-11 Tottenham Street
The Fitzrovia Centre has opened a new community cafe, open 2pm to 4pm on Mondays and from 10am to 12noon on Fridays. The centre wants to open the cafe full time next year but needs donations from the community to do this – Support the cafe
Fitz Friends cafe | 2 Foley Street
New bubble tea shop on Goodge Street. Mooboo is the largest bubble tea franchise in the UK, with many options on the menu from tea, fruit, iced, and sparkling.
Mooboo, 39 Goodge Street
Lupo Bros have come to Fitzrovia, after successful launches in south west London too, serving brunch and lunch, with exceptional freshly baked bread, and coffee that they roast themselves.
www.lupobros.co.uk/, 10 Charlotte Street
Catalina’s is a cosy, intimate Mexican bbq restaurant, serving street tacos, nachos and tasty margaritas. The recipes are inspired by their chef David’s grandmother Catalina. Try the BBQ brisket, tender chicken or specially prepared jackfruit.
catalinas-london.business.site/, 72 Cleveland Street
New Japanese takeaway and dine-in spot in a small, intimate setting
www.oyisushi.co.uk/, 29 Tottenham Street
The popular South Korean franchise has come to Fitzrovia. Natural, healthy and freshly brewed premium teas and beverages, tailored to individual taste and preference – choose your flavour, hot or cold, how much ice and how much sugar.
www.gong-cha.co.uk, 22 Goodge Street
ProCook, the cookware and kitchenware retailer, has opened on Tottenham Court Road, further cementing Fitzrovia as the home of homeware and food. They stock great quality, high spec kitchenware with unbeatable value, and also offer top standard cooking classes.
www.procook.co.uk/, 22 Tottenham Court Road
Cheatmeals is a new unique burgers and shakes concept, first founded in the back of a gym! Their franchise restaurants have been expanding across London and is now coming to Goodge Street. Their brand is fun, young and all about positive vibes.
www.cheatmeals.co.uk/, Goodge Street
Sohishi serves fresh & traditional Japanese cuisine along with contemporary Asian food at great value for money. You won’t get better sushi anywhere else. Perfect stop for lunch, also with bubble tea and desserts.
www.sohishi.com/index.html, 2 Charlotte Place
The new café, designed by Roz Barr Architects, is a place where everyone is welcome to meet, relax, and enjoy the atmosphere in the home of the built environment. Their Blue Note coffee is responsibly sourced from Columbia and roasted at origin by the family. Find a range of pastries and delicious lunch dishes from neighbours, the Life Goddess of Store Street. Sit inside and enjoy an exhibition, or soak up the sun outside on the Store Street South Crescent.
www.buildingcentre.co.uk/, 26 Store Street
Hip setting for various flavours of bagels & other baked goods, bagel sandwiches, salads & coffee. Their third outpost in London has opened on Tottenham Court Road.
www.bbagel.co.uk, Tottenham Court Road
Brewdog have taken over the iconic Queen Charlotte pub on the corner of Goodge Street and Charlotte Street. Taste your way through the multiple taps of their favourite craft beers and our extensive cocktail menu!
www.brewdog.com/uk/, 43 Goodge Street
A brilliant, fun and immersive concept has opened on Tottenham Court Road. Get tickets for this 75 minute life-sized game of Monopoly. It will be a great family-friendly activity for everyone. The brand new site will also host a fine dining restaurant and bar, Top Hat, so you can have the complete day out experience.
www.monopolylifesized.com, 213-215 Tottenham Court Road
Based on the ground floor of Monopoly Lifesized experience, Top Hat is a restaurant inspired by the Monopoly board game. On offer is a selection of small plates of British classics and bar nibbles, and a signature cocktail list, based on famous London locations.
https://www.thetophatrestaurant.com/, 213-215 Tottenham Court Road
A new egg-based restaurant with halal and vegan options, with an abundance of dishes with eggs, done just the way you like it.
www.eggoland.co.uk, 5-7 Tottenham Street
Amelie’s is a new wine shop and bar in Fitzrovia. The bar boasts a wide selection of wines from around the world, accompanied by serving platters of artisanal cheese and charcuterie
www.amelieswinehouse.co.uk/, 37 Store Street
From Cali to London with 💙
Ahi Poké becomes Poké House 🌴
Ahi Poké is joining Poké House – A bigger & better squad of Poké lovers coming to London soon to bring you an even fresher, tastier experience! Italy, Spain, Portugal and France already love it. Get ready to try it in London! Reopening with a new look, enjoy delicious and healthy poke bowls with fresh ingredients, choose from set bowls or create your own.
www.ahipoke.co.uk/, 3 Percy Street
Lavelle Coffee is a coffee shop with an e-bike and wellness concept. With an emphasis on health, the cafe serves healthy, vegan, low carb drinks and food.
lavellecoffee.com/, 51-52 Rathbone Place
From Monreale, a small town in Palermo comes Bricco e Bacco with their Sicilian flair and steak specialism to Charlotte Street, Fitzrovia. Heralding from a family of ‘carnezzieri’ (butchers in Palermitan dialect) the team imports an exquisite selection of premium beef from across the globe giving customers a difficult choice when it comes to picking their favourite. From Japanese Wagyu and Finnish Sashi Beef to Spanish Rubia Gallega and Italian Chianina, the steaks are lovingly prepared and cooked to perfection on a hot Himalayan rock salt pan for added flavour.
briccoebacco.co.uk, 11-13 Charlotte Street
OTE aka Original Turkish Eatery, is a modern Turkish fast-casual restaurant new to Fitzrovia, on Charlotte Street. They serve authentic Turkish home-cooked recipes including nourishing salads, stews, mezes, and pides – known as ‘Turkish Pizzas’.
www.eatote.co.uk/, 45 Charlotte Street
Akoko, meaning ‘the first’ in Yoruba, is a new fine dining restaurant offering West African cuisine, in a pared back, tranquil setting that let’s the flavourful, vibrant food do the talking. Finally open after a year-long wait, the restaurant opened in April 2021 to rave reviews.
akoko.co.uk, 21 Berners Street
Cin Cin bar and kitchen is an intimate Italian neighbourhood restaurant, with colurful, welcoming decor and outdoor seating. The third restaurant from the Cin Cin team opening for the first time in London.
www.cincin.co.uk/london, 21 Foley Street
A new pancake house is open on Charlotte Street! Serving pancakes with a twist, with sweet and savoury options, expect a jam-packed menu. Choose from the buttermilk batter or vegan, dairy-free and wheat-free batter option.
www.wherethepancakesare.com, 7-9 Charlotte Street
RAW restaurant has come to Fitzrovia, moving from East London. Boasting a fun and unique fish small plates menu, Sunday brunch with live DJ, and sea-themed cocktails like the Squid Ink Mary.
www.rawfishlondon.com/, 110 Great Portland Street
Nothing says luxury more than sipping a cocktail whilst getting your nails done. Iris Avenue is a chic nail and beauty bar, offering unique nail designs from popular nail artists, beauty treatments, and a superb coffee and cocktail bar.
www.irisavenue.com, 32 Store Street
A new specialty coffee roasters has opened in the entrance of Sharp’s Barbers, serving ethical, responsible and delicious coffee.
coffeestory.uk, 9 Windmill Street
A sushi and flame and grill restaurant close to Warren Street station, with sushi, tempura, sashimi, wagyu beef and more.
www.nazukigarden.co.uk, 161 Whitfield street
Easy Tiger is a Taiwanese deli and cafe. Your perfect new spot for coffee and lunch; enjoy rice dishes, lo mein noodles, juices, matcha drinks, and bubble tea too.
54 Warren Street
Get a top customer experience at The Floor Room by Carpet Right, a new flooring and carpets concept offering a luxury service and range of floor materials such as luxury vinyl, wool carpet, wood, laminate and more.
www.carpetright.co.uk/the-floor-room, 218-219 Tottenham Court Road
The new Camerich West End showroom has moved to Tottenham Court Road the London hub of sofas and homeware, offering designer styles and top quality service.
www.camerich.co.uk, 184-186 Tottenham Court Road
A great new coffee enterprise and social space on Tottenham Court Road, who are dedicated to giving back to the community and further with great coffee.
114 Tottenham Court Road
Flower burger is a visually delightful vegan burger restaurant, featuring very insta-friendly colourful and delicious burgers, using natural extracts. Sides and sweet treats are also available.
www.flowerburger.co.uk, 43 Charlotte Street
British Handcrafted Furniture comes to Tottenham Court Road. Daring and authentic handcrafted furniture, leather sofas, lighting, home decor & vintage pieces for unique, story-filled spaces.
www.timothyoulton.com, 84 Tottenham Court Road