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Fitzrovia is the West End’s corner of creativity. Tottenham Court Road is the home of homeware with more flagship stores than anywhere else whilst Charlotte Street and the surrounding streets are the leafy food and drink quarter. Exciting independent retailers, cafes and restaurants all call it home.

Be fantastic. Recycle soft plastic

Did you know each week on average 66 pieces of plastic packaging go unrecycled in every household?

Six Nations

Experience the electrifying Six Nations atmosphere in Fitzrovia, where every tackle and triumph is celebrated in style.

Brunch Bliss

Why chose between breakfast and lunch when you can have brunch? Explore the best of both in Fitzrovia’s leafy food quarter.

Easter in Fitzrovia, food, drink, gifts

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EAT

With over 27 different types of cuisine with different dining styles, you are spoilt for choice in Fitzrovia.

DRINK

Choose from traditional London pubs, retro cocktail bars, refined wine bars and revered coffee houses.

HOMEWARE

Tottenham Court Road is the home of homeware with more flagship stores than anywhere else.

RETAIL

Interesting and creative retailers are scattered throughout Fitzrovia, from specialist camera shops to clothing to handmade glasses to picture framers.

PLAY

Theatres, cinemas or something more active such as Monopoly Lifesized.

PAMPER

Mens’ grooming is plentiful, as is hair, nails, massage and general pampering. 

FITNESS

Get the heart pumping or go for a de-stress and relax at the many different style of gyms. 

ART

Fitzrovia is home to creative industries and art galleries. 

LOYALTY

Loyal Free is Fitzrovia’s loyalty scheme where you can enjoy an offer at many retail and hospitality venues.

STAY

There is a range of accommodation from budget stays to the luxury overnight.