Installations & Exhibitions   |   Demos, Workshops & Talks   |   Design Events   |   Food Offers   

Welcome to Fitzrovia Design District

This small, half-mile area in central London is a cornerstone of creativity and unlike any other area. It has been home to significant creative influencers from poets, to writers to revolutionaries to musicians who have all left their mark. Now home to numerous flagship homeware stores, independent restaurants and shops, it attracts companies at the forefront of innovation. Anyone with spirit, compassion and joie de vivre.

London Design Festival 2018 saw the introduction of the new Fitzrovia Design District, part of London Design Festival. The District showcases the area’s established design influencers as well as new additions through open showrooms, spectacular showcases, impressive installations and free workshops throughout the festival. Then, head to one of the many cafes, bars and restaurants for which Charlotte Street is known for, and with the recent addition of global culinary names, the area is fast becoming London’s hottest up-and-coming foodie destination.

We hope you enjoy it as much as we do. Below you’ll find all the exciting activity that took place in 2018. Check back for next year’s London Design Festival!

Installations and Exhibitions


196 Tottenham Court Road, W1T 7LQ
15–23 September
Sunday 12pm–6pm Monday, Tuesday, Friday, Saturday 10am–7pm, Wednesday 10am–6pm, Thursday 10am–9pm

In collaboration with creative agency mcgarrybowen, Heal’s is delighted to be working with some of London’s most creative women. From finding the right chair to sourcing the right lamp – the ‘Spaces’exhibition explores the spaces from which pioneering females create. It is a celebration of both their creativity and the inspirational items of note that exist within their creative space.


23–25 Mortimer Street, W1T 3JE
15–23 September
Monday–Wednesday 10am–6pm, Thursday 10am–8pm, Friday–Saturday 10am–6pm, Sunday 12pm–5pm

This new installation by Town & Concrete is based on a simple line giving life to a labyrinth. Artist Cyril Lancelin used the cylinder to create a unique structural organisation. The installation is designed to draw in the visitor.


23 Great Titchfield Street, W1W 7PA
15 September, 17–22 September
Monday 10am–9pm, Tuesday–Wednesday 10am–6pm, Thursday 10am–8pm, Friday–Saturday 10am–6pm

The Museum of Extinct Animals
Moooi’s beautiful Fitzrovia showroom will be honouring the beautiful Dodo. Working with The Museum of Extinct Animals, it celebrates nature’s diversity and offers endless creative inspiration. First shown during Salone del Mobile this year, the London showroom is delighted to welcome glorious Dodo Pavone.


13–14 Margaret Street, W1W 8RN
17–23 September
Monday–Saturday 10am–6.30pm, Sunday 11am–5pm

Travelling Exhibition
Republic of Fritz Hansen will be celebrating the 60th anniversary of the world’s first design hotel: the SAS Royal Hotel, an architectural revolution where everything from furniture to cutlery was designed by Arne Jacobsen. With the exhibition and a showcase of the limited-edition Anniversary pieces, Fritz Hansen wishes to celebrate this 60th anniversary and spread the knowledge of one of the greatest talents of time, Arne Jacobsen, focusing particularly on his architecture and design.


78 Great Portland Street, W1W 7NT

Clutch Cafe & Tiipoi
15 – 23 September
Monday – Friday 11am-7pm, Wednesday – 11am – 7pm, Thursday 11am-9pm, Saturday 11am-6:30pm, Sunday 12pm-5pm

Clutch Cafe present the ‘Clutch Curation’: a collection of instalments and events throughout the festival which all have a tactile and immersive quality to them, from a visually enchanting window display from Tiipoi. Throughout London Design Festival, Clutch Café will be offering a sensory experience which showcases each collaborator at their best and their approach to the Clutch Café.

Black Eyewear & Jazz re:freshed
19 September
Monday-Friday 11am-7pm, Saturday 11am-6pm, Sunday 11am -5pm

Black Eyewear has joined forces with Jazz re:freshed, an organisation representative of London’s progressive, boundary-pushing jazz community, to hold a series of events that invoke and explore the spirit and interplay of design and jazz. Join them for this special event, featuring photo exhibitions, live performances and Q&A’s. 

Clutch Cafe & Stephen Kenny
22 September

Design and typography of letterpress printing demo
Clutch Cafe are joined by letterpress expert, Stephen Kenny as they talk through the design and typography of letterpress printing with a live demonstration.

Clutch Cafe X Champ’s Barbers
22 September

The art and performance of barbering and styling
Clutch Cafe will be working with Riding House Street’s Champs Barbers as they show LDF visitors the art and performance of barbering and styling.


8 Fitzroy Street, W1T 4BJ
15–23 September
Monday–Friday 9am–6pm, Saturday–Sunday 12pm–5pm

Conflicts of an Urban Age
Conflicts of an Urban Age, curated by LSE Cities and exhibited in Arup’s gallery space, describes how six cities – Addis Ababa, Istanbul, London, Mexico City, Mumbai and Shanghai – have transformed over the last 25 years, highlighting the spatial and social consequences of dramatic urban growth between 1990 and 2015.

Find out more about the exhibition: Drivers of Change, or find them on Facebook and Twitter.


20 Tottenham Street, W1T 4RG
17–21 September
Monday–Friday 9am–5.30pm

Architecture Illustrated
Feilden Clegg Bradley Studios and Jelly bring an alternative take on architectural representation, capturing the essence and narrative of some of the practice’s most popular buildings in the signature style of six of the finest illustrators in the world.


177–178 Tottenham Court Road, W1T 7NY
15–23 September
Monday–Saturday 10am–7pm, Thursday 10am–8pm, Sunday 12pm–6pm

My Home
Calligaris Launches ‘My Home’, curated by Michelle Ogundehin. Celebrating 95 years of passion and expertise creating Italian furniture, Calligaris has invited style authority Michelle Ogundehis to curate their London flagship showroom for London Design Festival.


12–16 Fitzroy Street, W1T 4BL
17–21 September
Monday – Friday 9am–5.30pm

UniFor Showroom
Molteni Group welcomes you to its brand new premises in Fitzroy Street, previously having been on Alfred place for over 20 years. Focusing on UniFor’s commercial office range, Ergonom’s Fitzroy Street Showroom encapsulates the latest developments from the Group.


1 Warren Mews, W1T 6AJ
15–21 September
Monday–Friday 10am–5pm, Saturday–Sunday 12pm–3pm

Presented by Joyce Wang Studio FLINT, is a limited-edition collection of terrazzo objects rooted in the studio’s fascination with unearthing new perspectives in materials. Composed of accessories and tables, the collection is made in Italy by marble and terrazzo specialists of three generations, injecting novelty and challenge into familiarity. FLINT will be showcased at Joyce Wang’s London Studio throughout the week and to celebrate the launch, the “Travelling Terrazzo” ice-cream cart will make its appearance on Wednesday and Thursday.

Demos, Workshops & Talks


61–63, 65 Charlotte Street, W1T 4PF
17–21 September
Wednesday 10am–6pm, Thursday 10am–5pm

At Home in Fitzrovia
At Home in Fitzrovia with Heal’s and Merchant Land is an interactive design event, part of Heal’s 200th anniversary celebrations, where Heal’s in-house interior designer will be running an Interior Design Drop-in during this year’s London Design Festival at Merchant House to advise on apartment living and planning and designing your home.


24–30 Great Titchfield Street, W1W 8BF
17–21 September
Monday–Friday 12pm–2pm
A Few Of Our Favourite Things
Hosted at HKS’ global architecture in their gallery space, a series of talks and workshops to celebrate the objects, buildings and images that make the world a brighter place. Buildings, objects, record sleeves and more… this exhibition tells the stories behind their favourite designs.


78 Great Portland Street, W1W 7NT
Clutch Cafe and Black Eyewear
19 September
Join Clutch Cafe and Black Eyewear as they discuss the influences of jazz on product design, plus a special live performance

Clutch Cafe and Stephen Kenny
19 September , 22  September 
All day
Clutch Cafe are joined by letterpress expert, Stephen Kenny, as they talk through the design and typography of letterpress printing with a live demonstration.

Clutch Cafe and Champ’s Barbers
22 September 
All day
Clutch Cafe will be working with Riding House Street’s Champs Barbers as they show LDF visitors the art and performance of barbering and styling.


209 Tottenham Court Road, W1T 7PN
20–22 September 
Thursday 10am–8pm, Friday–Saturday 10am–7pm
Artists in Residence
Artists in Residence sees West Elm open their doors to emerging design talent for a series of live art. Experience the process as their artists in residence create bespoke artwork in store, with a chance to win the finished pieces at the end of the festival.


63 Tottenham Court Road, W1T 2ES
18, 20, 22 September 
Tues 12.30pm–2pm and 6.30pm–8pm, Thurs 12.30pm–2pm and 6.30pm–8pm, Sat 10am–12pm and 2pm–3.30pm
AW18 Design Story:
Kinship Take (Tuesday)
Hana (Thursday)
Doughnuts to Dumbbells (Saturday)
Oliver Bonas will be offering a fascinating insight into their journey for their AW18 Design Story: Kinship Take, Hana and Doughnuts to Dumbbells. There will be immersive workshop experiences talking through the influences that inspired the collection.


The Building Centre, 26 Store Street, WC1E 7BT
15 September 

Don’t Move, Improve! Design Surgeries
Whatever question you have about an extension you’re looking to embark upon or are progressing with, our wide range of consultants will be on hand to help in 25-minute one-to-one sessions. Consultants include this year’s winning architects Tonkin Liu and Friend and Company Architects.

Architect Consultations [sold out]
Engineer Consultations –  Register here
Party wall Surveyor Consultations – Register here

Creative Family Workshops
Let your child become the architect! They’ll work together with our professional educators to design a home and learn the basics of architectural design. Drop-in – no booking required.

New London Model Talk
22 September 
The New London Model – a 3D-printed model of London including 170,000 buildings, 34km of the Thames and its corresponding 21 bridges. Watch the story of London come to life through projections and films.

Design Events 


196 Tottenham Court Road, W1T 7LQ
15 September 
Tickets £20 | Book online
Design a Michelin Plate Workshop
Heal’s has teamed up with Fitzrovia restaurant, Pied à Terre, one of London’s longest serving Michelin star restaurants to offer a MasterClass in Designing a Michelin Plate. Start with a glass of fizz before learning the tricks of the trade to turn your dish into a masterpiece. Then, savour your creation.


196 Tottenham Court Road, W1T 7LQ
19 September 
Tickets £15 | Book online
Design with Flowers Workshop
The man behind the floral designs for BBC One’s Poldark, Phillip Corps, shows how to pair unusual flower combinations and ‘design’ them to create a stunning table display.


196 Tottenham Court Road, W1T 7LQ
20 September 
Public Party
Heal’s in 2018 have reached their incredible milestone of 200 years on Tottenham Court Road. They will be celebrating their illustrious London history, with their spectacular reproduction of the Four Poster sign outside the store. Heal’s will be hosting a special public party with two dedicated bars, a DJ and creative demonstrations throughout the store.

Register for the Heal’s LDF Party here >>


Walking Tours
Learn the fascinating history of Fitzrovia through a tour of the streets from an award-winning guide. Discover the ways in which design has helped shape the area over the years whilst visiting some of the historic pubs, once frequented by its’ famous residents.

20 September 
22 September 
Tickets £10 |

Book online >>


As a partner in the Fitzrovia Design District during London Design Festival, Arup is holding an evening event in collaboration with LSE Cities at the London School of Economics around the power of turning data into design to shape better cities.

The event, which explores the role of design and digital innovation on data, takes place during the London Design Festival and is based around the ‘Conflicts of an Urban Age’ exhibition held in Arup’s phase2 gallery space in Fitzrovia Design District.


Joyce Wang’s London Studio will simultaneously present their pop-up “Travelling Terrazzo” ice-cream cart, with flavours such as Black Sesame with Sesame Charcoal Cookies or Strawberry with white chocolate rice crispy allowing festivalgoers a quite literal taste of Terrazzo itself.

Sign up here to receive your free ice cream >>

Food & Drink offers

Stick around in Fitzrovia and spend the night in some of the area’s best restaurants and bars as they provide exclusive offers, menus and drinks especially for London Design Festival.

Newman Arms

The pub will be giving away 200 limited-edition London Design Festival ‘crowlers’ (910ml cans) of any draught beer for only £5. Features original artwork commissioned in 1936 by a renowned graphic designer. Redeemable when LDF Guide is presented.
23 Rathbone St, Fitzrovia, London W1T 1NG


The acclaimed Japanese robata restaurant is treating festival visitors with a 20% discount for those presenting the LDF magazine when dining. Maximum two guests per magazine. Booking required.
37 Charlotte St, Fitzrovia, London W1T 1RR


Enjoy a Mediterranean Seafood Platter Antipasto from Fitzrovia’s seafood experts, Pescatori. Indulge in lobster, oysters, mussels, shrimps, giant tiger prawns on a bed of crushed ice. £45 for 2 to share, with a glass of Pinot Grigio Rosé wine each. Maximum 6 people per table.
57 Charlotte St, Fitzrovia, London W1T 4PD

Konditor & Cook

The brownie specialist is creating its own limited-edition London Design Festival Brownies. You can also grab 20% off any brownie when you present the LDF magazine at its Goodge Street Store.
39 Goodge St, Fitzrovia, London W1T 2PX


Gigs are offering its outstanding small fish and chips or small kebab in a pita with chips and a soft drink for just £4.99. Valid any day throughout LDF until 5pm, except Fridays.
12 Tottenham St, Fitzrovia, London W1T 4RE


Chef Monica Galetti’s Mere Bar is treating festival visitors, presenting the LDF magazine, to 2 for 1 across all cocktails from the 15th-23rd September. To celebrate, the bar team will introduce their latest cocktail made with Beefeater Gin and lemon juice, laced with flavours of lavender, juniper and elderflower heralding the perfect transition from summer to autumn.

Senor Ceviche

Senor Ceviche are delighted to offer a special 20% for the LDF visitors when they show their programme at their Charlotte Street restaurant during London Design Festival. 20% off the total bill, maximum 4 people, booking required.

Spaghetti House

Spaghetti House will be providing their exception three-course set menu for just £19.95. Available to visitors all day, throughout London Design Festival.

The Ambrose Café

The beautiful café located inside the Heal’s building will be providing a 20% discount from the total bill for LDF visitors when presenting the LDF Magazine when dining. Booking is Required. Maximum 6 people.

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